Our Story
Coo & Cry was born from a simple observation: modern parents want the best for their babies, but they're often overwhelmed by confusing product labels and conflicting information. Our founder, a pediatrician and mother of two, decided to change that.
In 2018, we launched with a single mission—to create baby care products that are as gentle as a mother's touch, as safe as modern science, and as transparent as parents deserve. Every formula in our range has been tested in dermatological laboratories and approved by pediatricians.
Today, Coo & Cry is trusted by more than 50,000 families, with a 4.9-star rating across all platforms. We're proud to be one of India's fastest-growing baby care brands, and we're just getting started.